We’ve all heard the adage that content is king. For online marketing, that is absolutely the truth. Having great content on your website is important for a variety of reasons.
First, posting new and updated content is essential for prompting search engines to crawl and index your site. The more regularly that your site is crawled and indexed, the higher your website will rank in search results. Second, content is the best way for potential clients to get to know you and your business. It establishes you as an expert in your field, which builds customer trust. Third, insightful content is a great way to engage with existing clients via social media, which usually leads to acquiring new customers.
Aside from the high-quality content that makes up your site and explains your services, a blog on your site is the easiest and best way to provide regular content. Blogging gives you the opportunity to update your site with original content on a regular basis keeping your site visible and relevant. However, having a blog is a commitment. Starting a blog and abandoning it after a few posts won’t lead to many readers or clients. It will also cause search engines to overlook your site, as they favor sites that are updated regularly. We include blogging in all of our packages because it is vital to creating an online presence.
In addition, Google penalizes sites that have duplicate or plagiarized content. Hummingbird Marketing Services ensures that the content we create is 100% original, creative, and thought-provoking.
So you know you need great content, but if you’re like most small business owners, you want to focus on your chosen profession. Hummingbird Marketing Services will work closely with you to develop a profound understanding of your business, your needs, and your targeted audience. Our writers have more than 20 years of professional writing and editing experience. Let Hummingbird Marketing Services produce your content so that you can focus on what you do best. Contact us today to discuss your content marketing needs.