Analytics
During our initial consultation with new clients, we ask, “How are your customers finding you—social media, Google, word of mouth, advertising, or something else?” It’s always a little surprising when the answer is, “I don’t know.”
Without the proper tracking tools integrated with your site, you won’t be able to review and analyze your traffic data. These metrics are important because if you don’t know how people are interacting with your site, how do you know if it’s working?
At Hummingbird Marketing Services, we will connect your website to a variety of tools and trackers, including Google Analytics, Bing Analytics, Google Search Console, and StatCounter. (Check out the article that StatCounter wrote about our founder, Andi Lucas, and how she uses the tool.) We’ll then monitor the performance and provide you with monthly or quarterly reports that showcase unique visitors, page views/impressions, most viewed pages, least view pages, referral sources and search terms that led visitors to your site, demographics about your site visitors, and so much more.
Having the data, though, is just one piece of the puzzle. Based on the information we’ve compiled, we’ll also provide analysis and recommendations for improvement—from content and imagery to structural and functional adjustments. We also can execute the suggestions that we provide.
In addition to monitoring your website, we also provide tracking and analysis of social media operations, advertising campaigns, email blast performance, and more. Our goal is to arm you with the information you need to continue growing your business.
Another service we offer is a competitive analysis. How can you keep up with the Joneses if you don’t even know what they’re doing? Using a variety of tools, we can track and monitor what your top competitors are doing online—including online reviews, search engine rankings, advertising, and social media performance.