What Is A Social Media Audit?
A social media audit is taking a deep dive into all of the platforms your business is leveraging to improve your overall strategy. While it’s important to spread awareness of your business and amplify your messaging across multiple channels, having a clear strategy for what/how you post by platform and an understanding of where you’re most likely to reach your target audience yields higher results.
Doing a social media audit allows you to examine your content and voice for consistency across platforms, take note of how your process accounts for the best practices of each social platform, and determine areas for adjustment.
Why The Download?
For the past ten years, Hummingbird Marketing Services has been helping small businesses optimize their digital presence and findability. A part of that process is constantly researching social media best practices to stay at the pulse of industry trends and standards. We use these findings to develop the most effective social media strategies for our clients, tailored to their industry, business core values, and target audience.
Fine-combing through the client’s existing social media strategy is our first step, as it allows us to see a holistic view of what’s working well and how/where we can work to strengthen it. We welcome you to take this first step using this resource, which is the same one we follow for our clients, and adapt it to what’s useful to you.
What’s Inside?
Inside you’ll find an overview glossary of social media platforms we most often use and work with to support our clients (Instagram, Facebook, Linkedin, TikTok, Youtube Shorts, X, Threads, and Bluesky), an overview of the platforms we believe every business should be using (Google Business Profile, Yelp, Apple Business Connect, Bing Places for Business, and Nextdoor), and exhaustive checklists of do’s and don’ts to follow for some of the most critical social media channels: (Instagram, Facebook, Linkedin, Google Business, and Apple Business Connect).