Coach Dave Erland
Coach Dave Erland has spent more than 40 years mentoring and coaching individuals and teams in the financial services industry. He is known for leading impactful one- and two-day workshops for companies, helping teams and individuals achieve growth and success. However, Dave noticed a gap in his process. He relied on whiteboard notes during his sessions, which meant participants only had takeaways if they took detailed notes themselves. This left him with nothing tangible to offer after the workshops.
Dave reached out to us after seeing our work and asked if we could create a workbook that would complement his sessions. He wanted something functional and customizable so he could tailor it to each client’s needs. Together, we designed a professional, effective, and beautifully branded workbook that ensures every workshop participant leaves with a clear and lasting resource. This project has helped Dave enhance his services and strengthen the impact of his coaching sessions.
Industry
Consulting/Events
Services Provided
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Branding
Project Brief
Bird’s Eye View
Coach Dave Erland trusted us completely to bring his vision to life. He came to us knowing he wanted a workbook but had no clear idea of how it should look or feel. With creative freedom, we designed not only a functional and customizable workbook but also developed a cohesive brand identity. This included a logo, business cards, thank you cards, and return address labels that reflect his coaching philosophy and personal style. Dave loved the results, describing the branding as his badge, and was thrilled with how we turned his vague ideas into a representation of his work.
Ruffled Feathers: Coach Dave’s Pain Points
When we started working with Coach Dave Erland, he didn’t have any existing branding. All he had was a basic business card and a thank-you card that didn’t reflect the professionalism or impact of his work. He came to us with no specific ideas or expectations, which allowed us to create something entirely from scratch. Dave didn’t know what was possible, so he trusted us to take the lead and guide the process.
Our Flight Plan
Dave was thrilled with the results of his new brand and turned the image into his “badge.” It has since become a key part of his professional identity, featured prominently on his business cards and other materials. This branding has given him a cohesive and meaningful way to represent his work and connect with his audience.
Logo & Imagery
The badge we designed for Coach Dave features a mountain surrounded by a sunset sky in shades of orange and blue. In the foreground, a person faces a mountain. The design is intentionally open to interpretation. It could represent someone climbing a mountain toward sunrise and reaching for new opportunities, or some reflecting on their journey after overcoming challenges. This badge embodies his coaching philosophy of helping individuals conquer obstacles and achieve success.
Logo & Imagery
The badge we designed for Coach Dave features a mountain surrounded by a sunset sky in shades of orange and blue. In the foreground, a person faces a mountain. The design is intentionally open to interpretation. It could represent someone climbing a mountain toward sunrise and reaching for new opportunities, or some reflecting on their journey after overcoming challenges. This badge embodies his coaching philosophy of helping individuals conquer obstacles and achieve success.
Color & Typography
The color palette for Coach Dave Erland’s branding features bold shades of orange and blue. We chose orange, his favorite color, as the main tone to reflect energy, optimism, and warmth. Blue is a wonderful complement and adds a sense of stability, trust, and calm. Together, these colors create a balanced and inspiring look that aligns with Dave’s coaching philosophy and his focus on helping clients grow and exceed their goals.
The choice of colors was a natural and intuitive process. During conversations with Dave, we picked up on subtle cues about his personality and preferences. These hints guided us toward a color scheme that felt authentic to Dave, even without him explicitly stating what he wanted.
The Final Product
Photo Gallery
Love Notes
Dave Erland
Executive & Business Coach
“During the past few years, I have had the pleasure of meeting and working with Hummingbird Marketing. As I began my work with this outstanding firm, I met with Andi and her team. They asked me what it was I was looking for and how I might brand myself and my coaching business. Well, they took what I shared in words and turned it into a brand that perfectly reflects who I am as an Executive & Business Coach. The colors as well as the image represent the journey I endeavor to guide my clients along. This brand is represented on my business card as well as throughout the workbook they designed for me to use in professional workshops. As we enter into the design stages of my website, I am confident that Andi and her team will have me shining head and shoulders above others in my industry. When you think of utilizing a marketing team, you needn’t go further than Andi, Julia, and Elizabeth. Hummingbird Marketing Services will exceed your expectations for sure!!”
