Taqueria Puebla
Taqueria Puebla is an authentic, family-owned Mexican restaurant operated in Mukilteo, Wash., that serves family recipes straight from Puebla, Mexico. The colorful dine-in space is just one element of the restaurant, accompanied by a thriving catering company with on-site cooking services for private and community events. You’ll find passion and rich tradition in every plate (taste buds can’t lie!), and feel the love poured into each one as soon as you step through the taqueria’s doors. Getting more delighted guests through their doors thanks to an authentic and accessible digital presence is where we came in. Our mission: start from scratch (no pun intended) to urgently rebuild and transform their online identity after an abrupt loss of access to their previous website.
Industry
Restaurant
Collaborators
Andi Lucas, Founder & CEO
Julia Giordano, Content Writing & Social
Elizabeth Phillips, Web & Graphic Design
Services Provided
(Click to jump to each section)
Branding
Project Brief
Bird’s Eye View
The Taqueria Puebla team came to us with a pre-established and eye-catching logo that was modeled after a well-known sign in Puebla, Mexico. Because Puebla is the origin of their family recipes, our clients knew they wanted to keep it as a key element of their branding. This guided our color palette and design style throughout all the brand elements we created. Our focus was to stay true to their rich tradition and the restaurant’s liveliness without making the design overpowering.
Ruffled Feathers: Taqueria Puebla’s Pain Points
Because we were only working with the existing logo to drive our digital redesign, we focused on what our clients wanted to achieve and what was missing from their previous online identity. This set the focus on balance in their branding — wanting their website to connect to their existing logo and restaurant signage for customer recognition without taking the spotlight off their food.
Our Flight Plan
Taqueria Puebla now has a cohesive and professional brand image, both in-person and online, that highlights their authentic cuisine, catering services, and community involvement. They are thrilled that we were able to achieve their goal of having authentically vibrant yet not overly loud branding that’s consistent across all materials and recognizable to new and loyal customers — from the website to physical menus and signage. Whether you’re ordering Taqueria Puebla for takeout or dining in, you’ll be sure to spot our completed designs!
Color & Logo
We chose just two of the brand colors, pink and black, to make Taqueria Puebla stand out in the restaurant industry. Unlike the bright, traditional colors often used by competitors, this bold combination creates a modern, unique look that draws attention. Instead of overwhelming visuals, the pink and black allow the colorful food photography to take center stage, drawing attention to the authentic and vibrant dishes.
Color & Logo
We chose just two of the brand colors, pink and black, to make Taqueria Puebla stand out in the restaurant industry. Unlike the bright, traditional colors often used by competitors, this bold combination creates a modern, unique look that draws attention. Instead of overwhelming visuals, the pink and black allow the colorful food photography to take center stage, drawing attention to the authentic and vibrant dishes.
See how these colors pop on a website
Imagery
For the menu design, we took inspiration from the unique wall hangings in the restaurant. We turned photos of these hangings into custom line drawings, creating menus that reflect the character of Taqueria Puebla’s space and brand. We also used professional food photography to highlight the restaurant’s vibrant, authentic dishes. By combining the artwork with mouthwatering food visuals, the imagery perfectly captures the feel of Taqueria Puebla and makes their brand unforgettable.
The Final Product
Web Design
Project Brief
Bird’s Eye View
The restaurant’s primary source of business was gained through word-of-mouth, community involvement, and its reputation for authentic food and excellent catering services. However, customers weren’t finding Taqueria Puebla online when searching for “mexican food near me.” Still, the owners’ active participation in events with unique offerings, like on-site taco and churro carts, helped maintain customer interest despite a limited online presence. We focused on capturing their already stellar street creds and the warm, familial feel of in-person dining at Taqueria Puebla in digital form.
Ruffled Feathers: Taqueria Puebla’s Pain Points
Before losing access, Taqueria Puebla’s previous website didn’t effectively represent the brand, which made it difficult for customers to engage with the story behind the business or even access key information. The site lacked visibility in search results and was a missed opportunity to reach new customers online. In addition, the previous site didn’t showcase the restaurant’s catering service offerings and had a confusing contact form to request catering. The owners felt frustrated by answering the same questions from potential customers over and over again because the information was not clear on the website.
Our Flight Plan
Knowing the gaps we needed to fill, we set our focus on building a website that: is equally engaging, informative, and accessible; ranks higher in search results; uses storytelling for connection; and is authentic in all content forms. Starting fresh with a new website, we wanted to fully showcase their catering services, community involvement, and authentic food. Our goal was to create a vibrant and engaging website that embodied the in-person experience of being at the restaurant. Through a tailored use of refined and modern brand elements, a vibrant yet clean color scheme, messaging that brings customers into the love that runs the restaurant, and mouthwatering imagery straight from the scratch Mexican kitchen, we mastered Taqueria Puebla’s vision with a website the family loves.
Feathers in Our Cap: Top Accomplishments
We created a website that tells the family story.
To truly capture the essence of Taqueria Puebla, we focused on telling the owners’ story so that customers feel connected. Unlike many corporate franchises, Taqueria Puebla is family-owned and operated. We’ve had the opportunity to dine at the restaurant ourselves, so we’ve seen (and tasted) the passion for cooking and family traditions that are baked into every dish. To give every website visitor the same luxury, we channeled our experience into written and visual form. This included showcasing their mole sauce, a recipe passed down through the family for generations.
We created a website that tells the family story.
To truly capture the essence of Taqueria Puebla, we focused on telling the owners’ story so that customers feel connected. Unlike many corporate franchises, Taqueria Puebla is family-owned and operated. We’ve had the opportunity to dine at the restaurant ourselves, so we’ve seen (and tasted) the passion for cooking and family traditions that are baked into every dish. To give every website visitor the same luxury, we channeled our experience into written and visual form. This included showcasing their mole sauce, a recipe passed down through the family for generations.
We featured the restaurant’s thriving catering services.
We created a dedicated catering section including all offerings — pick-up taco bar, event catering, wedding, catering, and on-site cooking. Each page features a detailed contact form that collects all necessary information upfront. Transparency is a priority, so pricing, BEOs (Banquet Event Orders), and service fees are clearly displayed, reducing back-and-forth communication.
We had a hyper-focus on Search Engine Optimization (SEO).
To help more people find Taqueria Puebla online, we paid careful attention to SEO in our content writing, making sure the website was easy for search engines like Google to recognize and display in search results. We carefully wrote descriptions for each page that included key details about their food and services. We also optimized their photos by adding alt text for each image so search engines could understand what they were showing. This made their website both visually appealing and easy to find online.
To finish, we submitted the website to Google Search Console, ensuring all pages were visible in search results. These updates helped Taqueria Puebla stand out and reach more customers.
We had a hyper-focus on Search Engine Optimization (SEO).
To help more people find Taqueria Puebla online, we paid careful attention to SEO in our content writing, making sure the website was easy for search engines like Google to recognize and display in search results. We carefully wrote descriptions for each page that included key details about their food and services. We also optimized their photos by adding alt text for each image so search engines could understand what they were showing. This made their website both visually appealing and easy to find online.
To finish, we submitted the website to Google Search Console, ensuring all pages were visible in search results. These updates helped Taqueria Puebla stand out and reach more customers.
The Final Product
Other Flutterworthy Features
-
Online Ordering Optimization
We created an easy-to-read, interactive menu directly on the website, eliminating the use of PDFs, as this has become an outdated method. With menu items directly on the site, not only does it improve visibility for customers, but it also enhances the website’s overall SEO score.
-
Printed Materials for Awareness
We designed takeaway paper menus for customers that include essential details, like the restaurant address, phone number, and website.
-
Clear and Cohesive Signage
We designed large, branded 24×24 hanging menus for the restaurant to direct customers through the ordering process and align with the online experience.
Digital Marketing
Project Brief
Bird’s Eye View
Taqueria Puebla’s previous digital marketing efforts lacked focus and branding due to the rush of opening the restaurant. There wasn’t much they liked about it, as it wasn’t a priority at the time. In turn, we were able to build their digital marketing components from scratch.
Ruffled Feathers
Taqueria Puebla’s strength is creating incredible food and providing a great dining experience. Like many small business owners, they were focused on running their restaurant and didn’t have the time to fully develop a digital marketing strategy. Managing social media, updating online profiles, and maintaining a strong brand presence felt like an extra challenge on top of daily operations.
Our Flight Plan
Taqueria Puebla wanted a digital marketing strategy that felt as polished and professional as their restaurant. Our goal was to analyze their social media, identify what was missing, and create a plan to fill in the gaps. We wanted to make sure their online presence was consistent with their branding and easy for them to manage.
Social Media Audit
We conducted a comprehensive audit of Taqueria Puebla’s social media and business profiles, including Instagram, Facebook, Google Business, Yelp, and Apple Business Connect. The goal was to create a cohesive and professional brand presence across all platforms. Profile photos, banners, and descriptions were updated for consistency, and outdated links were removed. We also added a Linktree to their Instagram, organizing links to their website, menu, and catering info in one easy-to-access place. Their Google Business profile was optimized with accurate hours, photos, and an updated menu. These changes improved their online visibility and made it easier for customers to connect with Taqueris’s brand.
Social Media Audit
We conducted a comprehensive audit of Taqueria Puebla’s social media and business profiles, including Instagram, Facebook, Google Business, Yelp, and Apple Business Connect. The goal was to create a cohesive and professional brand presence across all platforms. Profile photos, banners, and descriptions were updated for consistency, and outdated links were removed. We also added a Linktree to their Instagram, organizing links to their website, menu, and catering info in one easy-to-access place. Their Google Business profile was optimized with accurate hours, photos, and an updated menu. These changes improved their online visibility and made it easier for customers to connect with Taqueris’s brand.
Social Media Training
We provided social media training to the staff at Taqueria Puebla’s sister restaurant, Red Cork Bistro, with the owners present. The training focused on best practices for creating consistent and branded content, engaging with their audience, and maintaining an active online presence. These skills were later applied to Taqueria Puebla’s platforms, ensuring their team could confidently manage and grow their digital presence while staying aligned with the brand’s identity.
Newsletter / Email Campaigns
We created branded email templates in MailChimp to streamline Taqueria Puebla’s email marketing. These templates were designed for easy customization, allowing the team to quickly send professional, on-brand announcements and updates. We also combined email lists from platforms like Wix and Excel into a single, organized database, making it easier to manage contacts and send emails. These improvements simplified Taqueria’s workflow and ensured a consistent look for all email campaigns.
Social Media Audit
We created branded email templates in MailChimp to streamline Taqueria Puebla’s email marketing. These templates were designed for easy customization, allowing the team to quickly send professional, on-brand announcements and updates. We also combined email lists from platforms like Wix and Excel into a single, organized database, making it easier to manage contacts and send emails. These improvements simplified Taqueria’s workflow and ensured a consistent look for all email campaigns.
Our Efforts Would Be Less Effective If There Weren’t a Beautiful Site to Drive Traffic To
Photo Gallery
Love Notes
Soco Molina
Co-Owner, Taqueria Puebla
“Andi and her team did a fantastic job rebuilding our website for our Mexican Taqueria concept. They brought our vision to life with creativity and precision. Andi is incredibly helpful and a pleasure to work with. Her dedication to excellence and her supportive attitude made the entire process smooth and enjoyable. Our new website looks amazing, and it has truly enhanced our online presence. I highly recommend Andi and her team for their exceptional work!”
